Public Relations Tactics

Real Simple: Tips for Communicating Complex Information

August 4, 2017

[shutterstock]
[shutterstock]

One of the major challenges many PR professionals face is communicating complex information in simple language. I run into this often in my role on the media and PR team at the University of Richmond.

My team operates on a beat system, and my beats include most of the STEM-related majors and the law school. I write media releases and pitch research or programs that include terminology I’ve never seen before.

One of my earliest assignments when I began working in higher education involved communicating news about a major grant received by a chemistry professor. I only recognized about three words in the project’s long title! I scheduled a phone meeting with the faculty member, and by the end of our conversation, I learned that his work centered around creating technology to help detect high blood pressure in pregnant women — a great topic to pitch.

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