A Process of Self-Discovery: How to Develop and Leverage Your Agency Identity

August 4, 2017


The PR agency world has two types of firms: those that submit numerous RFPs for rapid business growth, and those that “go niche,” only targeting potential clients that align with the agency’s overall identity.

While both can — and often do — net strong new business results, one is far less work than the other. Go ahead and take a guess at which is which.

If you chose option two — the niche — then you’re correct. And it’s not just because this type of firm is focusing on a hyper-targeted group or industry.

By developing an agency identity — and knowing what type of companies align — agencies can save time, focus on high-probability new business pitches and gain strong new clients that gel with the agency’s teams.

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