Public Relations Tactics

A Challenging Road to Accreditation

August 4, 2017

As professionals who are Accredited in public relations can attest, earning your APR credential isn’t an easy feat. At the very least, the process of Accreditation involves a commitment to studying, a strategic mindset and self-motivation.

Rachel Carver, APR, faced an additional challenge in earning her Accreditation: The PR and government-relations facilitator with Outlook Nebraska, Inc., was born blind. Yet her visual impairment did not hold her back from exploring Accreditation.

“I had been thinking about earning my APR for some time,” said Carver, who has been working in public relations for seven years. “I had read about it, and then received an email on the subject. Part of me thought it was going to be too hard, but I sat through a few webinars and was determined to earn it.”

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