Public Relations Tactics

PR Blotter: August 2017

August 4, 2017


New research from Buzzsumo, an online platform that specializes in digital marketing and Web analytics, shows that certain headlines can actually entice and engage audiences to click, read and share pieces on Facebook.

Buzzsumo found that headlines created to generate emotional responses work very well. The most powerful three-word phrase — “will make you” — received more than twice the number of Facebook engagements as the second most popular trigram, while headlines including such words as “tears of joy,” “make you cry” and “give you goose bumps” also proved to be effective. At the same time, professionals should be wary of the phrase “on a budget.” Despite performing strongly on Pinterest, the phrase created some of the lowest engagement numbers on Facebook.

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