Public Relations Tactics

The Dos and Don’ts of Influencer Marketing

June 30, 2017

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[vector goddess]

Influencer marketing has experienced immense growth in recent years, and marketers and PR professionals are continuing to experiment with it and see results from collaborating with social media creators. 

As a leader in influencer marketing, boasting access to over 850,000 opt-in influencers, we recently conducted a study called “How Marketers Are Leveraging Influencer Marketing,” which found that nearly a third (32 percent) of marketers believe that influencer campaigns are an essential part of their marketing strategy and nearly half (41 percent) have seen more success with an influencer marketing campaign than with traditional ad campaigns. 

As such, it’s crucial for PR and marketing professionals to stay ahead of the curve with this strategy by keeping these do’s and don’ts in mind: 

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