PR & Media Relations Summit

June 1, 2017

[mcdonald’s]
[mcdonald’s]

In partnership with PRSA and PR Daily, Ragan presented “New Strategies to Build Coverage and Trust in the Disinformation Era” on April 5–7 at Con Edison’s New York City headquarters. Here are highlights from the conference.

McDonald’s Uses Measurement to Demonstrate PR Value

“To measure effectively, you have to start with a strategy and then evaluate it,” said Molly McKenna Jandrain, brand PR and engagement director at McDonald’s USA, explaining how the company did this with a recent campaign. “It’s important to look at outputs, outtakes and outcomes.”

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