Honoring the Best in Public Relations

June 1, 2017

One of the annual highlights for PRSA is fast approaching: The 2017 Silver Anvil Awards Ceremony takes place on June 8 at the AXA Equitable Center in New York City. NY1 morning news anchor and author Pat Kiernan is the evening’s host.

PRSA recently announced the finalists for the Silver Anvils, which represent the best in strategic and influential PR programs. The top campaign in each respective category will receive a Silver Anvil, and the finalists in each category will take home an Award of Excellence.
What follows are some details abut this year’s entries from the PRSA newsroom:

According to the panel of senior-level judges, a common trend among this year’s categories was the scope and expansion of entries that went well beyond traditional media relations. Social media has continued to become an increasingly important element of overall media campaigns. 

At the core of the campaigns, judges saw more varied, imaginative avenues used to communicate stories and messages, with a more concerted effort to evoke emotion, create meaningful behavioral change, underscore relevance and contribute to an outcomes-driven evaluation.

Additionally, members continue to embrace an integrated approach by using paid, shared and owned media channels and by incorporating more digital assets to ensure a multichannel approach.

“The PRSA Silver Anvil acknowledges the contributions of PR professionals performing at the highest level to create some of the year’s most creative and extraordinary communications campaigns,” 2017 PRSA Chair Jane Dvorak, APR, Fellow PRSA, said in a statement announcing the finalists. “These campaigns highlight the successful research and strategic planning necessary to drive measurable business results for their organizations and clients.”

Visit the PRSA website here to see a full list of the recipients.

Meanwhile, I hope to see you on June 8.

Recognizing tactical excellence

On May 1, PRSA announced the recipients of the Bronze Anvil Awards. For the past 45 years, the Bronze Anvil Awards have celebrated the “best of the best” in PR tactics. This year, there were 43 Bronze Anvil winners and 94 Bronze Anvil Award of Commendation winners. To view the complete list of recipients, please visit the Bronze Anvil home.


John Elsasser

John Elsasser is the editor-in-chief of Strategies & Tactics. He joined PRSA in 1994.



No comments have been submitted yet.

Post a Comment

Editor’s Note: Please limit your comments to the specific post. We reserve the right to omit any response that is not related to the article or that may be considered objectionable.


To help us ensure that you are a real human, please type the total number of circles that appear in the following images in the box below.

(image of six circles) + (image of seven circles) + (image of four circles) =



Digital Edition