Company Culture: Nurture the Heart of Your Agency

June 1, 2017

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[ihnatovich maryia]

You may have heard that image is everything in public relations. But for PR agencies looking to boost their corporate culture, the effort has to be more than superficial. Agencies need to dedicate real attention to their most valuable asset, their staffs. People determine an agency’s success, and an innovative company culture will inspire their passion, loyalty and engagement.

As more millennials enter the workforce, company culture is growing in importance. Look around and you’ll see this age group doing much of your pitching, research and day-to-day client interactions.

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