Public Relations Tactics

A Class of Its Own: Making the Transition From PR Pro to PR Prof

May 1, 2017

[charcompix]
[charcompix]

If you’ve been toying with the notion of someday becoming a college instructor so you can share your knowledge and experience with young, eager-to-learn students, then welcome to my world.

After working in PR and marketing for more than 35 years, I have now been teaching college communication courses for more than 15 years. But if you decide to pursue a new career in academia, then be prepared for a realm dominated by textbooks — and oftentimes, by little real-life experience.

Let me be clear: Textbooks are wonderful and can introduce readers to centuries of history and oceans of theory, and they have spurred invention, ignited revolution and fostered change. As I’ve often said, a textbook prompted my own career change from business management to public relations many years ago.

MyPRSA Login

Please log in to MyPRSA to read this article, as well as to view and leave comments.

New to PRSA?

Learn more about PRSA membership, and join a professional network you can count on.

Digital Edition