The Facts of PR Life: Fighting for the Truth [Op-Ed]

March 3, 2017

Kellyanne Conway appears on NBC [nbc news]
Kellyanne Conway appears on NBC [nbc news]

Ethical public PR practice — spelled out in the PRSA Code of Ethics — requires that we, as practitioners, “preserve the integrity of the process of information” and “be honest and accurate in all communications.” These standards fly in the face of the recently described concept of “alternative facts.” It’s important that we, as professionals, stand out in opposition to this concept as a credible way to conduct media relations, regardless of the party in power.

In a news conference on Jan. 21, White House Press Secretary Sean Spicer insisted that President Trump’s inauguration had, “…the largest audience to ever witness an inauguration, period.”

When NBC’s Chuck Todd asked White House Senior Adviser Kellyanne Conway about it the next day, her response was an instant classic. 

“Don’t be so overly dramatic about it, Chuck,” she answered. “What… You’re saying it’s a falsehood and… Sean Spicer, our press secretary, gave alternative facts to that.”

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