The Tools You Need to Build a Strong Diversity Program

February 1, 2017

PRSA Chapters have long sought an effective approach to grow their membership and match the demographics of the communities they serve more closely.

Developed by the 2004 PRSA National Diversity & Inclusion Committee, the Diversity Tool Kit offers ideas based on proven models — the experiences of several PRSA Chapters, specifically, the Miami Chapter, which has increased its minority and ethnic representation in recent years.

Through this Diversity Tool Kit, PRSA provides members with diversity-related research, materials, applicable tools and professional development opportunities. Its creation rests on two objectives:

•    To educate members by providing them with the resources they need to help them manage the diversity and inclusion initiatives of their own Chapters, Districts and Sections

•    To influence the composition of their professional development and membership so that the diversity of its membership reflects and embraces the diversity of the profession

In 2016, the National Diversity & Inclusion Committee published a fifth edition of the Tool Kit. This edition contains updated references, examples of selected best practices, updated directories of publications and organizations, contributions from multicultural professionals, a revised directory of speakers qualified and available to speak on program topics, and other new material.

If you have any questions about this Tool Kit, or need more information, then please contact the PRSA National Diversity & Inclusion Committee at:



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