PR Blotter: December 2016

December 1, 2016

On Nov. 7, Samsung tried to salvage some consumer goodwill by running full-page ads in three major U.S. newspapers to apologize for the Galaxy Note 7 debacle.

Including a letter signed by Gregory Lee, president and CEO of Samsung Electronics North America, the ad appeared in The Wall Street Journal, The New York Times and The Washington Post, The Verge reported.

“An important tenet of our mission is to offer best-in-class safety and quality,” the ad reads. “Recently, we fell short on this promise. For this, we are truly sorry. We will reexamine every aspect of the device, including all hardware, software, manufacturing and the overall battery structure. We will move as quickly as possible, but will take the time needed to get the right answers.”

The ad goes on to say that Samsung has had to recall 34 different models of its top-loading washing machines, after learning that the lids can fly off during use.

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Publishers have managed to monetize Instagram, according a Nov. 6 post from Digiday.

For Barstool Sports, Instagram is now the biggest driver of sales for one of its top-selling lines of shirts. Goop, Gwyneth Paltrow’s site and store, says its click-through rates are at over 80 percent on the platform.

As audiences on Instagram have increased, many publishers have begun using product placement, partnerships and tools that help them sell from their comments section.

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In local communities, civically engaged people — those who vote, volunteer and connect with their neighbors — are more likely to value local news, a Pew Research Center study finds.

Nineteen percent of U.S. adults surveyed feel highly attached to their communities. Of that group, 59 percent follow local news very closely, compared to 27 percent of those who feel unattached. Forty-four percent regularly get community news from three or more different source types, as opposed to 17 percent of the unattached. And 35 percent think that their local media does a good job of keeping them informed, versus 13 percent of those who feel unattached.

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Managing the stress of urgent situations while still performing well at work can be difficult to navigate, but doable, according to a Nov. 7 Fast Company post.

Identify what you can control, says Matthew Digeronimo, a retired nuclear submarine lieutenant commander and co-author of “Extreme Operational Excellence: Applying the U.S. Submarine Culture to Your Organization.”

“If a family member is ill, you might not be able to control the illness, but you can control the manner in which you rally around that person. You can control your working hours, or the way you react to it.”

Next, identify the must-dos, says clinical psychologist Alicia H. Clark, adjunct professor at the Chicago School of Professional Psychology. Ask yourself: Where can I cut back? Where can I save time? What can I put off without much consequence?

And accept “good enough” — for the time being, Clark says. While it can be tough to do the minimum acceptable job, sometimes that is what’s necessary to free up the time for other things.

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According to published reports, some Facebook users have said that they are taking time off from the social network, or leaving it outright, after a contentious election. Regardless, Facebook will likely still be a dominant force. A recent Pew Research survey found that 79 percent of U.S. adults online use Facebook. That is more than double the number of those who are on Instagram (32 percent), Pinterest (31 percent), LinkedIn (29 percent) and Twitter (24 percent).

 

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