Greetings From Indianapolis

October 31, 2016

We sent this issue to the printer a few days before the start of the PRSA 2016 International Conference in Indianapolis on Oct. 23-25. 

Well, everything was out of the door with the exception of my editor’s note, which I’m writing on the plane back to New York. (I wish I was better at working on planes. I’m easily distracted. For instance, the passenger to my right is watching an episode of “The West Wing” that I’ve never seen. Now, he has switched to a replay of the Broncos-Texans game from the previous evening’s Monday Night Football. Turn back! I already know who won!)

Anyway, this marked my 22nd  PRSA Conference, and it was among my favorites. For starters, I was happy that both of my editorial colleagues, Amy Jacques and Renée Ruggeri, were in Indianapolis with me. We were able to cover more sessions, sharing many takeaways via @PRSAtactics, and for upcoming issues of Tactics.

Until then, here are a few sound bites from our General Session speakers:

  • “If you’re here in the U.S. doubting where you stand, I’m here to tell you your profession can make a difference, I can guarantee you. I stand before you to remind you that your profession can give back.” — Human rights advocate Derreck Kayongo
  • “If you can dream it, you can do it. If you have a goal and a plan. If you’re wiling to take risks and make mistakes… and if you work as a team. Teamwork makes the dream work. We can choose to do the hard things. And if we do that, then the sky is definitely not the limit.” — Former astronaut Capt. Scott Kelly
  • “Forty percent of global consumers believe that failure to keep customer information secure has a significant negative impact on trust in a company. This is the new norm. This is where we’re headed. Do you have a backup plan?” — Cybersecurity expert Theresa Payton
  • “We work on the right stories to target the right media for positive news. You also have to recognize the reality of media. You have to pick your battles, like in any communications battle, but when something happens, you have to stand up and deal with it.” — NCAA President Mark Emmert
  • “Communication preferences have changed; not just for millennials, but for everyone.” — Un-Marketer Scott Stratten

Aside from our Twitter feed, you can find recaps of the General Sessions and videos on Look for expanded Conference coverage in the December issue.

Meanwhile, I hope to see you at the PRSA 2017 International Conference in Boston on Oct. 8-10. And I am more productive on Amtrak .

John Elsasser

John Elsasser is the editor-in-chief of Strategies & Tactics. He joined PRSA in 1994.



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