Communicating Your Brand From the Inside Out

October 31, 2016


As PR professionals, we pride ourselves on being cutting-edge communicators.

In today’s world, we think that means moving beyond press-release writing and media-relations tactics that we have practiced dutifully throughout our careers. We pitch to our clients that we are savvy social media experts, that we can develop a robust content marketing strategy, and that they will be thought leaders in their industry. We talk about influencer seeding and innovative approaches to communicate key messages. We say that modern public relations is people-centric — not media-centric — and requires an integrated approach.

But let’s face it, anyone not offering an integrated marketing approach by now might as well hang it up and buy that food truck they’ve been dreaming about! Yes, modern public relations requires an integrated approach that taps into all the available platforms and influencers. And there’s more to it than that.

So what is this “more” exactly? How do we take people-centric communications to the next level? What is the secret weapon? It’s pretty simple, and I’ll get to that. But first, I want to share the epiphany that got me there.

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