Public Relations Tactics

Companies Use Storytelling to Communicate Progress: 5 Reasons to Commit to Diversity and Inclusion

September 30, 2016

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Facebook has figured out how to make an application so appealing that 1.13 billion people log in at least once every day. And Intel is credited with spawning the $300-billion semiconductor market, which touches every aspect of people’s lives daily.

These two highly successful technology businesses don’t have a shortage of smart people, or the cash to get things accomplished. But neither has been able to recruit and retain enough women and underrepresented minority employees. 

Facebook figures from July show that 4 percent of its U.S. employees are Hispanic and 2 percent are black, the same ratio as the past two years. Women make up 33 percent of its global workforce, up from 31 percent in 2014. 

At Intel, which earmarked $300 million for diversity and inclusion efforts in 2015, 24.8 percent of its employees are women, while African-Americans, Native Americans and Hispanics constitute just 12.4 percent of the company’s employees.

The tech sector is not alone in its struggle to make the workforce mirror communities that consume products and services. Corporate boards and CEOs have prioritized diversity and inclusion across nearly every sector — and are leaning heavily on communications teams to foster buy-in from current and prospective employees.

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