Public Relations Tactics

Preserve and Protect: Building Ethical Expectations Begins With You

September 1, 2016


When trouble comes, trust in leadership is often the first casualty. I define trust as the absence of fear, because when trust is severely damaged or gone, it is replaced by uncertainty and doubt. Sustaining trust requires the systematic participation and example through communication and behavior by leadership. Even in the most adverse circumstances, we expect leaders to be trustworthy and act ethically. We are disappointed when they fail.   

The ethical organizations I work with have leaders at every level who strive to meet the expectations of their colleagues. The most serious problems in an organization start with small and easily observed, but seldom reported, corner-cuttings.

This is why building and maintaining ethical expectations begins with you. When ethical lapses go unreported, they accumulate into even bigger problems.

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