Back to the Basics and a New MyPRSA

August 3, 2016

Last August, we presented a PR Boot Camp issue, in which we offered a variety of refreshers on some communications basics.

Based on enthusiastic reader response, we decided to do it again this August as people wind down with the summer holidays and prep for back-to-school season.

“It is always the right time to review PR basics,” writes Stacey Miller, director of communications at Cision. “While tools and technologies change constantly, the basic skills stay the same. Each is foundational. They give you the ability to leap from a press release to a Twitter chat in a single bound.”

Miller kicks off our coverage with an overview of the essentials in the digital age. Elsewhere, Joseph Priest, a corporate writer at Syniverse, offers five steps to putting together business proposals, while corporate communications consultant Rob Biesenbach provides tips on creating more compelling presentations.

Whether you’re a new practitioner or a senior-level communicator, we hope that the content in the pages ahead will provide you with the knowledge you need on crucial areas of development, including measurement, social media, client management and writing.

And now, enjoy the rest of your summer.

The new MyPRSA

On July 26, PRSA announced its latest member benefit — a revamped MyPRSA that’s more interactive.

This secure, members-only area will provide you with a new way of engaging with your peers that allows you to quickly share information, increase collaboration, ask questions and provide a forum for innovation.

The community will also store all of your member benefits, including articles, webinars, presentations and more.

PRSA members have access to all open communities, and there are also sub-communities for those who serve on committees, are part of Professional Interest Sections or are volunteer leaders. 

Those of you with LinkedIn accounts can easily import information to MyPRSA in order to set up your profile. If you haven’t done so already, then you can get started here.

John Elsasser

John Elsasser is the editor-in-chief of Strategies & Tactics. He joined PRSA in 1994.



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