The ‘Sweet Sciences’ of Public Relations and Boxing

August 3, 2016

Gayle Lynn Falkenthal, APR
Gayle Lynn Falkenthal, APR

Pierce Egan, a British journalist and sports writer in the early 1800s, coined an iconic phrase when he described boxing as the “Sweet Science.”

Today, pundits of pugilism still like to use the term when they file stories on laptops and tablets. The phrase recognizes the strategy and calculation behind each successful blow into an opponent’s head or torso.

Maybe it’s that strategy, or perhaps some of the other similarities between public relations and boxing that shall go unmentioned, that led independent practitioner Gayle Lynn Falkenthal, APR, president of Falcon Valley Group in San Diego, to her second career.

Falkenthal is a senior-level communications professional who is also a professional boxing columnist, writing “Ringside Seat” for Communities Digital News. She is among the very few female boxing columnists in the United States.

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