Primary Focus: PR Measurement Lessons From Donald Trump

July 5, 2016

[andrew cline/shutterstock]
[andrew cline/shutterstock]

From the Politico Insiders to Nate Silver, many political strategists and data pundits have reported being surprised that they misunderstood the Donald Trump phenomenon.

But the reality was seen all over the data — from Trump leading the polls since last July, to a general electorate that was unhappy with Washington and political insiders, to the fact that it takes only a few million voters to win a national party primary.

Politics is a sector of public relations — the voters being our publics — and Trump’s campaign speaks to areas of PR measurement that need to be improved. Here are a few lessons and takeaways from the campaign so far:

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