Public Relations Tactics

Staff-Development Plan Pays Dividends

July 5, 2016

[monkey business images/shutterstock]
[monkey business images/shutterstock]

I recently returned from PRSA’s Counselors Academy Spring Conference, an annual event where independent agency owners and other senior leaders come together for professional development and to trade ideas and tactics on running a successful PR firm.

This was my fourth year in attendance, and as usual I left recharged after spending three days talking about the business of public relations.

Inevitably, the conversations turned to everyone’s most valuable asset: their staffs, and the importance of keeping employees engaged and growing in their careers. It reminded me why we put so much time and energy into our agency’s staff-development program, and why it is so ingrained in our company culture.

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