PR Blotter: July 2016

July 5, 2016


With more than 112 billion business emails sent worldwide every day, productivity expert Chris Bailey told Fast Company that messages 50-125 words long are most likely to get replies. According to a 2015 analysis from email scheduler Boomerang, missives of that length received responses more than half the time. Limiting emails to three sentences “forces us to articulate our thoughts so that we understand them better ourselves and, in turn, others can understand us better, too,” Bailey said.

Keep your sign-off short as well. Messages sent first thing in the morning and during lunchtime had the highest response rates in Boomerang’s analysis, as people arriving or returning to their desks often check messages. Delaying your responses gives you more time to form your thoughts and communicate clearly, without having to send additional emails as more ideas come to you. And moderately positive or moderately negative language — words like “great” or “bad” — elicited 10-15 percent more responses than emails with neutral language.

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