Pitch Perfect: How Editorial Calendars Can Make (or Break) Your Media Relations

June 1, 2016


According to Cision’s State of the Media 2016 report, 93 percent of journalists prefer pitches by email rather than via social media or phone calls. But of the hundreds of daily emails they receive, will yours stand out?

It will if you understand and use editorial calendars to guide your media relations strategy.

Outlets make editorial calendars available to the mutual benefit of communication professionals and reporters. Although this information is accessible to all, 79 percent of journalists say that communication professionals fail to tailor their pitches.

Editorial calendars provide the clues that communication professionals need to make the perfect pitch. You just need to understand how to leverage them.

Here are a few tips:

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