Public Relations Tactics

How the Millennial Generation Has Redefined Diversity

June 1, 2016


A client came to me once and said, “How do we get our millennials talking? They bring value to our organization and seem to have a deep appreciation for diversity but we don’t know how to engage them. Is there some internal communication strategy we need to implement?”

I belong to the millennial generation so I understood the necessity behind their inquiry.

Brands and organizations have formed a fascination with how to relate and connect to this group. Media and scholars have developed a 21st-century style of urgency to understand the demographic. Not since baby boomers has a generation been the target of such fixation, and the growing generational gap is redefining how we think about diversity and inclusion.

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