Public Relations Tactics

Adopting a Global Mindset

June 1, 2016


To add new and different perspectives on communication research and measurement, for 2016, the “Ask Doc Rock” column is switching to a new format. A variety of Ketchum Global Research and Analytics staff members will author the column, and David B. Rockland, Ph.D., its originator, will serve as the editor.

I’ve always considered myself to be a very global person. I spent my childhood overseas, I speak three languages and I work at a global communications agency. I’m totally global!

How wrong I am.

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