PR Blotter: March 2016

March 2, 2016


In a recent Pew Research Center survey, 91 percent of U.S. adults had learned about the upcoming presidential election in the prior week from at least one of 11 types of news sources, including television, digital, radio and print media.

Cable news topped the list, as 24 percent named it the most helpful, which was at least 10 percentage points higher than any other source.

Local TV, social networking sites, news websites and apps, news radio and network-television news were also deemed informative. Candidates’ websites, apps, emails or the campaigns themselves were not as helpful, and neither were issues-based groups and late-night comedy shows. Print versions of local and national newspapers came in last.

MyPRSA Login

Please log in to MyPRSA to read this article, as well as to view and leave comments.

New to PRSA?

Learn more about PRSA membership, and join a professional network you can count on.

Digital Edition