Truth of the Matter: The 10 Essential Elements of a Successful Story

February 1, 2016

[illustration works/corbis]
[illustration works/corbis]

This is an edited version of an article that originally appeared on GovLoop, a social nework for government employees.

Storytelling can mean a lot of things to different people. In this context, we’re talking about an account that one person tells to another person (or group of people) so that they can communicate an idea to them effectively. With that in mind, I’ve listed 10 essential elements of a successful story below:

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