PR Blotter: February 2016

February 1, 2016

[peach]
[peach]

Brands from Merriam-Webster to The Washington Post are snapping up Peach, the latest social networking app, according to Digiday. The app combines elements of messaging app Slack with a Facebook Messenger-like interface.

Digiday wrote that the quick onboarding is surprising, as most brands are stretched for resources — especially in social and digital — so staffing for new platforms is frequently cited as a major challenge for companies, regardless of size.

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