Concrete Detail: Go From Blah to Brilliant in 15 Minutes or Less

January 4, 2016

[cherry/corbis]
[cherry/corbis]

How can scanning old news headlines, getting a quick education from Wikipedia or asking your BFF and research assistant Google a question or two save a boring story? By helping you add concrete detail to your message in 15 minutes or less.

Here are some simple ways to transform your story from "meh" to masterpiece — all within a time frame that should fit into even the busiest PR pro’s schedule.

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