October 29, 2015
This issue of Tactics takes a more in-depth look at several diversity-related topics. Highlights include an interview with Vivian Kobeh, communications director for BlackBerry Latin America, as well as articles on recruiting and hiring ethnically diverse talent and recognizing unconscious bias in the workplace.
Meanwhile, the PRSA Foundation just released the results of its diversity research. Here’s an edited version of the news release:
A new survey of young Black and Hispanic PR practitioners in the United States has identified several obstacles to overcome to guarantee the success of diversity efforts in the PR profession.
“Retention, lack of mentoring and perceived workplace biases are challenges, especially for Black practitioners,” said City College of New York Professor Lynn Appelbaum, APR, Fellow PRSA, who was a co-principal of the study along with Franklin Walton, Ph.D.
The study examines the experiences of young multicultural professionals who have graduated since 2008 and are now working in the agency, corporate, not-for-profit and government/NGO sectors.
Research indicates that PR leaders could be more effective by bolstering their diversity initiatives by doing the following:
Among the key findings are:
Louis Capozzi, APR, Fellow PRSA, president of the PRSA Foundation, said that this survey is part of the PRSA Foundation’s initiative to drive diversity in the profession.
You may find the full report here.
We’ll soon be attending the PRSA 2015 International Conference in Atlanta on Nov. 8-10.
The Tactics team will be on site reporting and tweeting via #prsaicon. Look for our daily updates on prsa.org, our Twitter feed (@PRSAtactics) and in the Issues & Trends e-newsletter. We’ll have a recap of the General Sessions as well as other highlights in the upcoming December issue.
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