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Slow and Steady Wins the Race: Safeguarding Reputation and Ethics Over Speed in the Digital Age

September 1, 2015

[ikon images/corbis]
[ikon images/corbis]

Technology is constantly evolving to make our day-to-day communications activities faster and more efficient — making us more reliant on our computers, tablets and phones. These advances allow us to successfully respond to the 24/7-news cycle that we’ve become accustomed to.

The classic story of the Tortoise and the Hare taught us that it’s not the fastest who wins the race, but the one who has the most endurance. Endurance comes from within, based on consistent practices, principles, values and training.

The same is true in our profession. Modern technology makes it an exciting time to be in public relations as we adapt our global communications. Looking back over the years, we have seen incredible technological changes in our profession, in the media and in how society communicates around the world — things like the electric typewriter, the word processor and the fax machine. I thought the invention of the fax machine was a gift from heaven, moving correspondence globally in just a few minutes.

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Digital Edition