Ethics Every Day; Atlanta in November

September 1, 2015

Once again, September marks PRSA’s annual Ethics Month.

This year’s theme is “Ethics Every Day,” and PRSA is emphasizing the importance that ethical behavior plays in everything PR professionals do on behalf of clients or employers.

As Kirk Hazlett, APR, Fellow PRSA, writes: “Ethics should be an everyday reality for all of us. It should be intuitive and proactive, not haphazard and reactive. While ethical practice is most assuredly not a ‘once-a-year’ thing like an annual physical exam, this concentrated focus on ethics serves a valuable purpose.”

Throughout the month, PRSA will host several tweet chats (follow along with #PRethics), offer an ethics-related webinar (Sept. 24) and provide commentary on PRSAY, the Society’s thought-leadership blog.

Members of PRSA’s Board of Ethics and Professional Standards (BEPS) as well as other PR practitioners contributed several articles to this issue of Tactics.

In keeping with the theme, Janelle Guthrie, APR, and Margaret Ann Hennen, APR, Fellow PRSA, share “5 Ways to Make Ethics Part of Your Daily Routine.” We also have tips on building employee trust, views on the ever-evolving ethics of social media and advice on understanding intellectual property.

And in a bonus online-only article, James E. Lukaszewski, APR, Fellow PRSA, contributes a piece titled “The Ethical Expectations of Leadership: Building and Busting Trust,” which explores why leaders must implicitly and explicitly recognize the ethical expectations of everyone at their company.

Countdown to Atlanta

Meanwhile, at PRSA, we’re continuing to prep for the 2015 International Conference on Nov. 8-10 in Atlanta.

For some insights on the PR community in Atlanta, Stephen Brown, APR, the Georgia Chapter president, talks with five local practitioners about the impact of public relations on the city and what it’s like to live, work and play in Atlanta.

The Conference speaker lineup has come together nicely, too. Here’s who you can expect to see during the General Sessions and Monday luncheon this November:

  • Jim Cantore, meteorologist and host, The Weather Channel
  • Sheryl Connelly, head, global consumer trends and futuring, Ford Motor Company
  • Sarah Kate Ellis, CEO and president, GLAAD
  • James Kane, leading researcher in the science of loyalty, author of “The Loyalty Switch: How to Make Anyone Loyal to You, Your Organization, or Your Cause”
  • Daniel Lubetzky, founder and CEO, KIND
  • Bea Perez, chief sustainability officer, The Coca-Cola Company

Visit the PRSA website for more details on the 2015 International Conference, themed “Powerful Connections Shaping Our Future.”

John Elsasser

John Elsasser is the editor-in-chief of Strategies & Tactics. He joined PRSA in 1994.



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