Public Relations Tactics

Going Solo: Advice for the Aspiring Independent PR Practitioner

August 3, 2015

[blend images/corbis]
[blend images/corbis]

My local PRSA Chapter conducted informal research and determined that there are many PR professionals who are interested in striking out on their own.

But with no agency or other prior PR management experience to guide them, they do not have the practical business knowledge to organize their consultancy.

In addition, many PR pros have seen colleagues try to make it as an independent practitioner, but after struggles, bad business decisions or lack of management knowledge and resource allocation, these veterans end up going in-house to focus solely on practicing public relations, where they don’t have to juggle the pressures of running a company.

Here a few PR business management tips to consider when deciding to go independent:

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