Business Weak: 5 Ways to Build Greater Business Acumen

May 1, 2015

[ikon images/corbis]
[ikon images/corbis]

As PR professionals strive to become more trusted business advisers to the C-Suite, business acumen has become a critical competency for all levels of the profession.

We conducted national research with our colleague, Dr. Nur Uysal of Marquette University, and found that 84.5 percent of senior communication executives believe that it is extremely important for PR professionals to have a solid grounding in business essentials.

However, almost an identical number (81.9 percent) of these same executives think that college and university PR and strategic communication programs do not provide enough coursework or training in business concepts and terminology.

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