Inside Story: How to Research for Narratives and Anecdotes

May 1, 2015


“Who?” “What?” “When?” “Where?” “Why?”

Those questions are journalistic tools that can help us find stories — or condemn us to a lifetime of cranking out “just-the-facts-ma’am” pieces.

Instead of seeking basic facts, shift focus. When you’re interviewing for a story, Richard Zahler of The Seattle Times suggests letting:

  • Who stand for character
  • What stand for plot
  • When stand for chronology
  • Where stand for setting
  • Why stand for motivation

MyPRSA Login

Please log in to MyPRSA to read this article, as well as to view and leave comments.

New to PRSA?

Learn more about PRSA membership, and join a professional network you can count on.

Digital Edition