Is Measurement Always Worth It?

April 1, 2015

[ikon images/corbis]
[ikon images/corbis]

I’ve never been a huge fan of reader mail. You decide to solicit comments, but you wind up either not receiving any and thinking that no one reads your column, or you get notes that leave you wondering about the people who read what you write.

This dates back to when I wrote a column for the Times Mirror Company magazines, which also appeared in the Los Angeles Times and The Baltimore Sun. The column usually ended with a note similar to the one below, inviting reader feedback.

Sometimes I would receive 500 to 1,000 letters a month — many of them from incarcerated Popular Science readers, who seemed to have a lot of time on their hands.

MyPRSA Login

Please log in to MyPRSA to read this article, as well as to view and leave comments.

New to PRSA?

Learn more about PRSA membership, and join a professional network you can count on.

Digital Edition