Starbucks Ends Key Element of Its Public Talk on Race

April 1, 2015


Starbucks still wants America to talk about race relations, but the coffee giant ended a salient aspect of its controversial initiative — encouraging baristas to start conversations by writing “Race Together” on customers’ cups — a week after the campaign started in March. The company said that the duration of the cup-writing phase was appropriate, had been planned from the beginning and was not in response to criticism. But the timing wasn’t mentioned in Starbucks’ publicity materials the week before, The Wall Street Journal reported on March 22.

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