Media Leery? How to Overcome Your Anxiety and Build Relationships

March 2, 2015

[ikon images/corbis]
[ikon images/corbis]

If you’re a recent graduate — or a soon-to-be graduate — with hopes of a PR career, then I have a secret to tell you. Many of the people around you in the PR profession loathe executing media relations projects. In fact, I’m willing to bet that you have some apprehension when it comes to working on projects where your task is to manage the media relations component.

I know this because I was once in your position — anxious about making friends with complete strangers over the phone. But this is your chance to excel at something that everyone else is avoiding — and when you’re skilled at something that no one else wants to do, that usually means job security.

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