PR Blotter: March 2015

March 2, 2015

Political campaign ads were common  on Facebook and YouTube during last year’s congressional races. And many candidates simply posted their made-for-TV ads on their Facebook pages. But according to a Feb. 4 New York Times article, by Internet standards, these spots were slow in getting to the point.

Popular online videos usually have an immediate hook, so in future campaigns, “you’re going to see political ads that look different because they were made specifically for the Web,” said Ben Coffey Clark, a partner at Bully Pulpit Interactive, a Democratic digital-consulting company.

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