Celebrating Diversity and Looking Ahead to 2015

December 1, 2014

Throughout November, PRSA and the PRSA Foundation celebrated Diversity Month to inform and educate practitioners about ongoing issues and concerns regarding diversity in public relations.

Joe Cohen, APR, PRSA’s 2014 chair, kicked things off with an Oct. 26 op-ed in PR Week.

“As well as a moral obligation to address this issue, there is a strong business case to be made,” he wrote. “Diversity enriches our perspective and strengthens our companies in a competitive global environment.”

On the PRSAY blog, a variety of thought leaders discussed diversity challenges and offered solutions — visit prsay.prsa.org to read their posts.

In addition, PRSA held two TweetChats — search for #PRDiversity to see what they had to say.

As for this issue of Tactics, Dr. Michael L. Lomax, Ph.D., president and CEO of the United Negro College Fund, talks about the PRIME Scholars program, a new collaboration with the PRSA Foundation.

And Pamela Crouch, the Orange County Chapter’s 2014 Diversity Committee chair, shares advice for others looking to increase their own diversity initiates. The Chapter received PRSA’s 2014 Chapter Diversity Award for their efforts — for the ninth time in the past 10 years.


And now here we are, at the end of the year — a special one that marked my 20th anniversary with PRSA.

This past July was the 20th anniversary of Tactics, which we celebrated with a special issue that revisited the practitioners, trends and technologies continuing to shape the PR profession.

So as we wrapped up our last issue for 2014, we were also busy planning for 2015. To that end, I’ll share our 2015 editorial calendar with you here.

As always, we’re seeking content that helps advance the PR profession and the professional. Please let us know if you are interested in contributing to the publication. You may find our writers’ guidelines online here.

Enjoy your holiday season and all the best to you in 2015!

John Elsasser

John Elsasser is the editor-in-chief of Strategies & Tactics. He joined PRSA in 1994.



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