The Right Choice: Why Having an Internal Ethics Advocate Matters

August 29, 2014

You only need to scan the latest headlines to realize how ethical misconduct can destroy an organization’s reputation -— and bottom line.

Tactics is making a slight departure with this month’s Profiles in PR. In honor of PRSA’s Ethics Month, James E. Lukaszewski, ABC, APR, Fellow PRSA,  co-chair of PRSA’s Board of Ethics and Professional Standards (BEPS), spoke with Emmanuel Tchividjian,  ethics officer at Ruder Finn.

Here, Tchividjian shares how to develop an ethical culture and stresses the importance of trusting your instincts.


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