The Awwwww Factor: How Content Marketing Messages Go Viral

April 1, 2014

Have you seen the piece about the orphan baby kangaroo and wombat who become BFFs? They also have a baby wallaby friend. Because, of course they do.


It’s obvious why these bundles of joy are making the rounds on Facebook. But how can you use the same approaches to make your content marketing messages travel the world, while others just languish on the couch?

Want more techniques for writing content marketing messages that grab the reader? Join Ann Wylie for “Content Marketing Writing,” a PRSA webinar, on June 3.


MyPRSA Login

Please log in to MyPRSA to read this article, as well as to view and leave comments.

New to PRSA?

Learn more about PRSA membership, and join a professional network you can count on.

Digital Edition