How to Lead by Example

January 31, 2014

When I was training a group of magazine writers, one brave soul, Marty, shared his lead:

“As someone who’s built models in some exotic places, I know it’s easier when you have a special modeling studio.”

“Hmmm…” I said. “Exotic places, huh? Where are some of the most exotic places you’ve built models?”

“On a battleship during a storm,” he answered. “In a tent in Saudi Arabia. Under my blanket as a kid when I was supposed to be doing my homework.”

“Marty,” I said. “That’s your lead.”


MyPRSA Login

Please log in to MyPRSA to read this article, as well as to view and leave comments.

New to PRSA?

Learn more about PRSA membership, and join a professional network you can count on.

Digital Edition