Making a New Year’s Resolution That You Can Actually Keep

January 31, 2014

By the time you are reading this, it will be mid-February, 2014.

You probably made New Year’s resolutions a month and a half ago, and now maybe you’re feeling a bit guilty that you’ve slipped on them a bit or simply decided that they weren’t such a good idea in the first place — at least, if you’re like me.

But what about making a measurement New Year’s resolution?

Here are a few suggestions that are pretty simple and straightforward, but can go a long way toward making the PR work you do more meaningful to your clients, company or organization.

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