January 4, 2013
Whenever I meet former broadcasters in the PR business, I get a little jealous. Broadcasters know how to make even complex stories more clear and conversational.
So how can you write like a top broadcaster, such as the BBC, which provides a good example of concise storytelling in the mainstream media? I ran Microsoft Word’s readability statistics on six BBC articles. Benchmark your copy against these averages.
Please log in to MyPRSA to read this article, as well as to view and leave comments.
Learn more about PRSA membership, and join a professional network you can count on.
