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On the Case With…

Each month, as part of “The Business Case for Public Relations,” PRSA asks an industry leader to reflect on his or her career and make a “business case” for public relations.

More from “On the Case With…”

On the Case With Sam Sims, APR

December 1, 2014

Sam Sims
Sam Sims

Sam Sims, APR, is the director of public relations and marketing for US Fleet Tracking, a GPS tracking manufacturer providing Internet-based access to live vehicle tracking and asset management. Here, he helps achieve the company’s business objectives by fostering communications between the organization and all of its target markets.

Sims has honed his PR and marketing career through many industries via communication planning, development, media relations and crisis situations. He has also been a featured speaker at conferences and association meetings, focusing on communications strategies and techniques within emerging technologies.

He is the chair of PRSA’s District Council and the chair-elect of the Technology Section. Sims was previously chair of the PRSA Southwest District and was a past president of the Oklahoma City Chapter. He has served as the website chair for his local leadership since 2000, is on the board of directors for the Oklahoma City Philharmonic and is a member of Heartline’s Development Committee.

“You only get out of PRSA what you put into it,” Sims says of the organization. “Attending professional development and networking events will broaden your understanding and knowledge of the profession and the side conversations during networking events often lead to a deeper understanding and even business opportunities.”

Sims also talks about the trends he is seeing in the technology sector right now. “Technology continues to grow at exponential paces that we’ve never seen before,” he says. “It’s imperative we understand the data that technology is generating and providing us as PR practitioners so we have a better understanding of how our audiences want and need to connect with organizations.”


Sam Sims, APR

Childhood ambition:

To be a dentist

Current livelihood: 

Director of public relations and marketing for US Fleet Tracking

What changed: 

I became interested in public relations because all the classes I took in college didn’t challenge me like the ones in public relations did.

First public relations job: 

Coordinator for C.H. Guernsey & Company, unless we’re also counting the PR, marketing and advertising roles I filled while managing my family’s restaurant

What you know now that you wish you’d known then: 

Listen to those who positively speak into others’ lives.

Best piece of advice you’ve ever received: 

Get a mentor.

Greatest professional accomplishment:

Achieving my APR certification

If you weren’t in public relations, you would be: 

An architect

Desired legacy: 

That I’ve shared more than I’ve gained

Make a “business case” for public relations:

Organizations must communicate with those involved with public relations. Having someone conducting sound public relations is necessary to facilitate communication with all audiences in an effective and efficient manner.


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