(Banner graphic of PRSA 2020 Travel and Tourism Section Conference logo)

PRSA 2020 Travel and Tourism Section Conference

Captured by Nature. Inspired by Travel.

June 7–9 | Spokane, Wash.

Monday, June 17 | 1:45–2:45 p.m. | Breakout Sessions: Set I

Media Training: Working on Your PR Fitness

Preparation. Precision. Presence. These are the tools of a well-trained spokesperson. But, how do you get there when a reporter calls on deadline? Are your executives and clients ready for their on-the-record opportunity (and were you the trusted, trained advisor who helped them get there)? Whether you're a seasoned PR or fresh in the field, the only way to be interview ready is to train and prepare. From working on your key messages to maneuvering a negative line of questioning, get your PR WOD from an experienced media training coach.

In this session, you will learn:


Kate Allison, chief executive officer, Karma Agency

Kate Allison

Natalie Kay, senior vice president, Karma Agency

Natalie Kay 

Register now!