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PRSA 2019 Public Affairs and Government Communications Summit

June 6–8 | Detroit

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2019 Summit Program

Thursday, June 6

36 p.m.Registration
Pre-Function, Third Floor
6–7:30 p.m.

Welcome Reception
Crystal Ballroom, Fourth Floor

Jennifer N. Day, APR, Great Lakes regional coordinator, National Oceanic and Atmospheric Administration (NOAA)
2019 Public Affairs and Government Summit Co-Chair

Melanie Brown, community affairs director, Gov. Gretchen Whitmer (Michigan)
2019 Public Affairs and Government Summit Co-Chair

Friday, June 7

8 a.m.–5 p.m.

Registration
Pre-Function, Third Floor

All sessions will occur in the Founders Meeting Room on the Third Floor.

8 -8:30 a.m.

Breakfast
Founders Meeting Room, Third Floor

8:30–10 a.m.

Welcome & Introductions
Founders Meeting Room, Third Floor

10:15–11:15 a.m.

Colorado Cannabis: How to Neutralize a Controversial Topic
Founders Meeting Room, Third Floor
Shannon T. Gray, marijuana communications specialist, Colorado Department of Revenue

11:30 a.m.–12:30 p.m.

Seven Strategies to Turn Your Social Media Into a Service
Founders Meeting Room, Third Floor
Kate Snyder, APR, principal strategist and owner, Piper & Gold Public Relations

12:30–2 p.m.

Keynote Luncheon
Founders Meeting Room, Third Floor
A Conversation With Lt. Gov. Garlin Gilchrist II

2:15–3:15p.m.

You Spoke, We Listened: How to Revitalize Internal Employee Communications in a Government Setting in an Environment of Low Morale and Stretched Budgets
Founders Meeting Room, Third Floor
Lori Croy, director of communications, Missouri Department of Insurance, Financial Institutions and Professional Registration

3:30–4:15 p.m.

Creating the No. 1 Event in the No. 2 Business
Founders Meeting Room, Third Floor
Jennifer P. Elting, senior public information specialist (PIO), Northeast Ohio Regional Sewer District
Jessica Shutty, community relations specialist, Northeast Ohio Regional Sewer District

4:15–4:30 p.m.Afternoon Break
Pre-Function, Third Floor
4:30–5:30 p.m.

An Environmental Threat: Lessons From East Chicago’s Lead Crisis 
Founders Meeting Room, Third Floor
Courtney M. Sampson-Arango, senior communications director, State of Indiana

6:30–8 p.m.

Networking Reception at the Motown Museum
2648 W. Grand Blvd., Detroit, Mich. 48208

Transportation will depart from the lobby of the Westin Book Cadillac at 6:15 p.m.

Join us for a reception at Hitsville U.S.A! Experience exclusive, after-hours access to the museum’s “extensive array of Motown artifacts, photographs and other memorabilia.” Attendees can “imagine Norman Whitfield, Eddie Holland, Smokey Robinson or Lamont Dozier at the helm of the recording console in Hitsville U.S.A.’s Control Room as the Temptations, Miracles or Marvelettes, backed up by the Funk Brothers, tuned up for another jammin’ session in Studio A.”

For more information, please visit www.motownmuseum.org.

Saturday, June 8

All sessions will occur in the Founders Meeting Room on the Third Floor.
8–8:45 a.m.

Breakfast and Opening Remarks
Founders Meeting Room, Third Floor

8:45–9:45 a.m.

Can Jail Be a Good Thing? A Brand Journalism Case Study Proves That It Can!
Founders Meeting Room, Third Floor
Linda Robson, communications specialist, King County Department of Adult and Juvenile Detention

10–11 a.m.

Managing and Aligning an Integrated Advocacy Campaign 
Founders Meeting Room, Third Floor
Rick L. Callender, Esq., chief of external affairs, Santa Clara Valley Water District
Rachael Gibson, deputy administrative officer for government relations, Santa Clara Valley Water District

11 a.m.–Noon

“Godfather” Conflict Resolution, Negotiations and Communications
Founders Meeting Room, Third Floor
Dr. Joseph V. Trahan, APR, Fellow PRSA, president/CEO/international media relations trainer, Trahan & Associates

Noon–1 p.m.Closing Luncheon
1–6 p.m.

Post-Conference Session*
Founders Meeting Room, Third Floor
Standing Up a Joint Information Center Under the National Incident Management System
Lauri-Ellen Smith, APR, director of community relations, City of Pascagoula, Miss.
Dr. Joseph V. Trahan, APR, Fellow PRSA, president/CEO/international media relations trainer, Trahan & Associates
Capt. Brook DeWalt, APR+M, Fellow PRSA, chief of public affairs, U.S. Strategic Command


*Additional registration fee required. The Post-Conference Session is available for a fee of $99.