(Banner graphic of PRSA 2019 New Professionals Summit logo)

PRSA 2019 New Professionals Summit Series

Careers in Progress

Silicon Valley

The 2019 New Professionals Summit Program: Silicon Valley

Thursday, May 30

8 a.m.–5 p.m.  


8:30–9:30 a.m.

Breakfast and Networking 

9:30–9:45 a.m. 


9:45–10:45 a.m.  

Session 1:

Building Your Badass Brand

"Tell me about yourself.” Sure, no pressure. As a communicator, we’re often focused on shining the light on others and neglect to invest in our own brand. In this session, you will learn how to craft your unique story and create a lasting impression on employers and colleagues. Demonstrate your ability to produce results and provide a concrete image that will let your listeners remember you. Hear from a Silicon Valley marketing entrepreneur and PR professor who has helped thousands of freelancers, students and corporate colleagues discover and embrace their badass brand.

Speaker: Rene Siegel, CEO, Connext

11 a.m.–Noon

Session 2:

Damage Control: Recovering When You Make a Mistake

Mistakes are part of being new to any profession, but how you recover from them can change the trajectory of your career. Learn how to apply the same PR strategies you use every day to bounce back from a faux pas and build trust.

Speaker: Mandi Kane, APR, senior managing advisor, Jarrard Phillips Cate & Hancock

12:15–1:15 p.m

Session 3: Panel Discussion

Exploring the Realm of PR: Specialties, Industries and Advice

The field of public relations is hard to pin down. A diverse panel of professionals will shed light on their current and previous roles; sharing the wide range of opportunities and exciting roles within public relations. Young professionals should expect to leave with a broader understanding of the field and inspired to find their niche!

Oriana Branon,
director of community & public relations, Bay Area at Alaska Airlines
Christine Singh, digital marketing & social media strategist
Todd Irwin, managing director, California at Zeno Group
David McCulloch, vice president of communications, Bloom Energy

1:30–2:30 p.m.


2:45–3:45 p.m.

Session 4: Panel Discussion

Breaking Through the Noise: Reaching, Resonating and Reporting on Media Relations Efforts

In a saturated media landscape and a 24/7 news cycle, how do you cut through the clutter and reach your target audience? Hear from media pros on ways to navigate the pitching process from start to finish, from catching the attention of your target reporters and crafting a compelling story to evaluating the effectiveness of your results.

Hillary Newport
, product marketing, Cision
Sarah Storelli, program director of code and response ecosystem marketing, IBM
Connie Guglielmo, editor-in-chief, CNET
Ashley Paula, account director, Weber Shandwick

4:30-6:30 p.m.

Cocktail Networking Reception with PRSA Fellows and Local Professionals

Craft/Code Kitchen & Cocktails
1770 South Amphlett Blvd, San Mateo, CA