(Banner graphic of 2019 PRSA Marketing and Digital Communication Conference logo)

2019 PRSA Marketing and Digital Communication Conference

Dec. 5–6 | Scottsdale, Ariz.

Thursday, Dec. 6 | 9:30–11 a.m. | Opening Keynote

Maximizing the Opti-Channel in a Blended and Ever-Changing World of Media

In this interactive session, participants will learn how communicators can rely on the idea of an opti-channel to create the best possible results in the shortest amount of time. Using examples based on both the oldest and the newest media, broadcast experts will show how understanding the right blend and sequence is more important than the latest “hot” network. Additionally, discussions will provide tips for creating integrated campaigns that spread the story across many channels and platforms.

By the end of this session, participants will be able to:


Aaron Michael Sanchez

Aaron Michael Sanchez, Executive Producer/TV & Radio Host, ABC News Radio KMET1490AM & KVVBTV Channel 33.1