(Banner graphic of 2019 PRSA Marketing and Digital Communication Conference logo)

2019 PRSA Marketing and Digital Communication Conference

Dec. 5–6 | Scottsdale, Ariz.

Thursday, Dec. 5 | 11:15–12:45 p.m. | Digital Marketing Track


Using Personas to Boost Communications Results

As communications becomes more integrated with other areas of the marketing landscape, communicators need to incorporate best practices based on accelerating the overall customer experience.

Learn how to rapidly develop and implement personas into your own daily communications routine and identify key behaviors to accelerate results and improve your pitch-to-placement ratio.

By the end of this session, participants will be able to:

 

Bonnie_Harris_headshot

Speaker: Bonnie Harris, CEO, Wax Marketing